We’ve examined at pest control services websites for businesses from coast to coast, and have seen it all. There’s been slick SEO, awesome blogs, innovative design, terrible navigation, and even forehead-smacking typos. While there are some common mistakes that can keep websites from doing the best possible job, there are also common features that take the strongest pest control company websites to the next level, bringing in more business and higher revenue.
The most common characteristics shared by the best pest control websites are:
- Strong design
- Easy online sales and scheduling
- Optimized SEO
Strong Design: Potential customers won’t stick around if a pest control website has bad or ineffective design. There are just too many other options out there, and if one website is clunky or hard to use, they’ll be off to a competitor’s site in seconds.
According to Adobe, 38% of users will stop engaging with a site if it is unattractive in layout or imagery, and 39% will stop engaging if the content takes too long to load.
How can you tell if your design is a good design? For starters, it will be clean and simple with an attractive color palette – this will make it easier on the eyes and easier for users to find their way around. The design should be consistent on all pages and the type used should be clear and easy to read. The headlines, copy and metadata that you use should be strategic, keyword-rich, and optimized to get the best possible page rankings from search engines and to elicit the behaviors you want from your page visitors.
Fortunately, years of research, trial and error have established a set of best practices that can help any pest control website become a great pest control website. Consider getting a professional consultation to determine how well your website is working for you, especially if it’s been a few years since your site has seen a major update.
Easy Online Sales and Scheduling
Your customers have busy lives, and that means it may be late at night before they’re able to schedule or pay for your pest control services. The discovery of a mouse in the house on Sunday night means they won’t want to wait for regular business hours to get on your schedule. The best pest control websites allow customers to buy and schedule pest control services online at any time of the day or night. But having online scheduling and payment isn’t enough – the method for doing so needs to be easy, secure and hassle-free.
Once this is in place, you can integrate these orders into your billing and technician scheduling workflow, which makes it more efficient for your pest control business to get the job done.
Search Engine Optimization, or SEO, is the practice of improving traffic to your website through organic search engine results. More simply, it’s tweaking your website content to increase the likelihood that search engines like Google, Yahoo and Bing will crawl, index and rank your site more favorably, leading to more visits, greater awareness, and better revenue.
The best pest control company websites don’t leave their SEO to chance; they spend serious time and effort making sure it’s strong. If you’re creating your own site, it’s a good idea to research SEO basics and begin working to improve yours. Even modest knowledge of SEO and making simple changes can lead to big results.
When all of strategies are employed, they make for an excellent customer experience. Your online visitors will spend more time on your website, which increases the likelihood that they will schedule and pay for your pest control services.